About
Laura Derrida-Goldberg - Founder
Switzerland does not buy promises. It invests in trust, precision, and consistency.
I founded Nova Impulse after more than 10 years of experience in local and international B2B business development, operating at the intersection of technological innovation and the Swiss economic reality.
"For a decade, I have observed the confrontation between High-Tech ambition, the pragmatism of the Swiss market, new consumption patterns, and the evolution of markets in the face of wars and pandemics. I have seen brilliant products fail, not due to a lack of quality, but due to a misunderstanding of local purchasing and consumption codes. Nova Impulse exists to change this dynamic."
My role is to create the bridge:
Between high-growth scale-ups and Swiss decision-makers.
Between disruptive innovation and conservative purchasing processes.
Between your strategic ambition and execution on the ground.
An agile approach that reveals itself, a Swiss growth that solidifies.
"My mission is to be the pragmatic and energetic partner that international founders need to navigate Swiss conservatism and gain market share."
— Laura Derrida, Founder
Transform uncertainty into predictable growth.
I eliminate barriers to entry in the Swiss market.
For international scale-ups, Switzerland often resembles a risky bet. I convert this uncertainty into predictable and scalable revenue systems. I adapt your product and sales approach to the demanding Swiss and European standards, allowing you to stay focused on your core innovation.
What this means for you:
No more CapEx waste: I operate as a part-time commercial manager. Invest only in results, not in a long-term fixed payroll.
Validation before commitment: I prove the real demand in Switzerland before you invest in costly local teams.
Custom B2B commercial execution: A tailored approach for Swiss buyers. I manage the critical fieldwork to secure your contracts.
Your future local branch, built today.
I evolve alongside you: from the first signature to a sustainable European presence.
Nova Impulse is not a one-off agency. I am your secure establishment with a gradual market entry in Switzerland that you need today, and the operational backbone of your future. At the pace of your expansion, I become your part-time country director, overseeing all operations: from finding offices in Lausanne to recruiting your teams and managing the pipeline.
My roadmap, aligned with yours:
Years 1–2 (Launch): I lead the strategy, secure key accounts, and model your sales system. A network of freelancers absorbs demand spikes for pure OpEx efficiency, with direct field action.
Year 3+ (Scalability): I am transitioning to the role of country manager. Opening your offices in Switzerland and recruiting the local team. You inherit an operation ready for expansion, supported by our logistics hub in Brussels and our Swiss headquarters.
